The challenge: How could we get people to actively engage at the biggest employee event of the year?

The solution: We created an interactive RFID experience to gamify information gathering.

• Each key executive’s message had a banner with a scannable station.

• Participants scanned each station to receive interactive text messages where they could learn more and engage with the content.

  • We created three sets of potential messages so people scanning at the same time would receive unique texts.

  • Scanning all five stations won participants an Oracle badge and the chance to win a Peloton.

I wrote, Bryan Keplesky and Alina Castro designed.