Terracon + Oracle
Terracon + Oracle
An in-room sales experience that illustrated our differentiators
The challenge: A sales pursuit with Terracon was stalling. How could we communicate that Oracle understood their business and was ready to help them explore their tomorrow?
The solution: We pulled out the stops with a highly personalized experience approach to show Terracon that Oracle prioritizes their business.
In-meeting sketch artists creating live infographics to bring our messaging to life
A jigsaw coaster set for attendees to use during the meeting and take home after to remember Oracle’s benefits
A branded leave-behind infused with a creative reimagining of the Terracon logo
A send-after flipping book that reinforced messaging and included a personal touch from the sales representative.
I did creative direction, Annie Szotkowski did copywriting, Olivia Hsueh art directed.
Oracle and Terracon only met for a day, but we wanted to continue our relationship beyond the face-to-face conversation. We extended our messaging with an emailed Flipping Book that reinforced our key messaging, included a personal note from the sales representative, and recapped the sketch effect experience.