The challenge: How could we show potential customers in the Aerospace and Defense industry that Oracle was uniquely ready for them?

The solution: We used this deal to create a scalable campaign for the Aerospace and Defense industry that could be re-used quickly by different sales representatives while still feeling personal for each customer.

• The remote executive experience included:

  • A branded box with industry-specific messaging

  • A personal note from the sales representative

  • A video brochure with a personal recording from the sales representative

I creative directed, ideated, and led copy edits. Annie Szotkowski wrote and Gaby Hoey designed.