Red Bull Racing Kit
Red Bull Racing Kit
A scalable Red Bull Racing meeting kit to show customers how Oracle puts them in the driver’s seat
The challenge: Oracle focused most of its marketing budget on Red Bull Racing sponsorships, but sales teams were left without strategic ways to tie this partnership into their meetings.
The solution: A low-edit sales meeting kit that integrated industry-focused business challenges with Red Bull Racing benefits.
To equip our team to move faster, the kit included:
A series of industry-focused hype videos to set the emotional tone for meetings
A collection of RBR-themed “why buy” strategic messaging
Templates for a sales representative’s opening story
Red Bull Racing snack signage for an in-room offering of Red Bull energy drinks with quotations about how Oracle data powers the RBR team
A mobile app for sales teams to share the day’s agenda and key references
I creative directed and managed project rollout, Annie Szotkowski wrote, Bryan Keplesky designed, and Andrei Selejan edited.
I can't believe how quickly you were able to pull everything together! You are all amazing!
— Pam Helf, Manufacturing Deal Strategist, Oracle