Slack Campaign
Slack Campaign
A one-week Slack campaign to spark joy
The challenge: After an intense season of reorganization, how could we help people feel more connected?
The solution: We created a Slack campaign called “Love Week” around Valentine’s Day to encourage people to share what they love outside of work and celebrate the interests and passions of others.
I ideated, wrote the prompts, and monitored the week’s engagement.
Day 1: Who are the animals you love?
Day 2: What places do you love? Why?
Day 3: What movies and shows have you been loving recently? Why do you love them?
Day 4: What hobbies do you love?
Day 5: Today is all about sharing the love... what work have you seen that you've loved? Give a spotlight in the thread!