The challenge: Through COVID-19, we saw the team lose their creative spark. With a team remotely scattered across the U.S., how could we create fun and get people connected?

The solution: We created a Summer Adventure Kit that included:

• An indoor adventure

  • A “choose-your-own-adventure” style Sugarwish box of goodies that empowered people to select their favorites and have a cookie tasting at home with their families

• An outdoor adventure

  • No-slip sunglasses to pair with a hike, picnic, or bike ride in each person’s city

• Branded boxes send to each individual’s house to spark some real-life excitement

• A personal note for each person from our Director

• Conversation starters to encourage people to discuss their adventures

I ideated, creative directed, wrote the copy, and managed production. Walter Wilkes designed.