The challenge: How could we turn a typical holiday gift during a competitive sales cycle with Leviton into a cohesive message?

The solution: Oracle illustrated our shared value of sustainability with a fully green holiday message that included:

• A box featuring sustainable products to light their winter nights

• A list of creative re-use ideas for the box itself to show our commitment to waste reduction

• In-meeting benefit cards to capture attendee feedback in real time

• A send-after email that reinforced themes based on what attendees said on the benefit cards

• A tree of honor planted in each attendee’s name with a certificate delivered via email

I creative directed and wrote, Gaby Hoey art directed.