Creative directing, writing, and petting your dog.
please and thank you
These five values drive everything I do:
Authenticity
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Curiosity
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Community
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Integrity
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Humor
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Authenticity • Curiosity • Community • Integrity • Humor •
I lead teams to better business outcomes with a balance of creative craft and executive-level strategic planning.
I believe that we unlock the best business results when we create from a place of authentic curiosity, firmly rooted in who we are.
So, who am I? A book-reading, strategic-thinking, problem-solving, taco-slamming, team-nurturing, clarity-loving gal in Austin, TX.
I believe authenticity, curiosity, community, integrity, and humor can change the world.
Let’s start by changing your business for the better.
What I’ve Done
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I creative direct all of Oracle’s North American Experience Group to close the highest-priority enterprise deals faster through insights-driven storytelling and experiences. The 35 creatives on the Experience Group support 50+ deals per quarter with an average annual revenue of $130M. I directly manage a team of six art directors and writers. In spite of navigating immense organizational change, we have improved our capacity to support deals by 274% during my time as CD.
I believe that managing relationships to create a collaborative, thriving culture is just as important as managing the work. I’m all about empowering creative talent with a strategic vision, positive coaching, and grounded feedback—then getting out of the way so they can shine.
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As a senior writer, I ideated experiences for sales pitches, wrote for key Oracle events, and created scalable assets that rolled out to the entire North American Applications sales organization of 9,000 + individuals.
I onboarded three more writers to meet growing demand and ensured consistency across the team, balancing delegating and mentoring with writing for my own projects.
I directly impacted more than $34M of revenue during FY22.
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I increased Oracle’s chances of winning top priority deals worth one million ARR and up through impactful, consistent, and emotionally resonant communications. I wordsmithed strategies, set the emotional stage for sales teams by writing opening pitch stories, shaped all written content, and thrived in the grey area between creative writing and analytical thinking. I won business through a myriad of touchpoints, strategies, and skills—both inside and outside of my job description— all serving to elevate everything the team created.
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As the first and only writer on Oracle’s Strategic Messaging and Experience team, I crafted stories and insights that humanized technology and sold more Oracle Cloud. I learned how to speak to the hearts and minds of a B2B audience. I contributed to closing over $25M worth of revenue in this role.
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I spent my summer with the growth team at the Barkley Ad Agency in Kansas City. I translated Gen Z insights for a business audience and researched, ideated, and created blog campaigns to drive traffic to the Barkley website.
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I got my first taste of creative life over a summer in Birmingham, AL. I pitched a campaign to Triumph Motorcycles that resulted in Triumph pursuing more conversations with Intermark.
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Where I refined my ability to pitch, plan, and program for results.
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Where I learned how to create with purpose.
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Where I practiced writing with heart.