Creative directing, writing, and petting your dog.

please and thank you

These five values drive everything I do:

Authenticity

Curiosity

Community

Integrity

Humor

Authenticity • Curiosity • Community • Integrity • Humor •

I lead teams to better business outcomes with a balance of creative craft and executive-level strategic planning.

I believe that we unlock the best business results when we create from a place of authentic curiosity, firmly rooted in who we are.

So, who am I? A book-reading, strategic-thinking, problem-solving, taco-slamming, team-nurturing, clarity-loving gal in Austin, TX.

I believe authenticity, curiosity, community, integrity, and humor can change the world.

Let’s start by changing your business for the better.

What I’ve Done

  • I creative direct all of Oracle’s North American Experience Group to close the highest-priority enterprise deals faster through insights-driven storytelling and experiences. The 35 creatives on the Experience Group support 50+ deals per quarter with an average annual revenue of $130M. I directly manage a team of six art directors and writers. In spite of navigating immense organizational change, we have improved our capacity to support deals by 274% during my time as CD.

    I believe that managing relationships to create a collaborative, thriving culture is just as important as managing the work. I’m all about empowering creative talent with a strategic vision, positive coaching, and grounded feedback—then getting out of the way so they can shine.

  • As a senior writer, I ideated experiences for sales pitches, wrote for key Oracle events, and created scalable assets that rolled out to the entire North American Applications sales organization of 9,000 + individuals.

    I onboarded three more writers to meet growing demand and ensured consistency across the team, balancing delegating and mentoring with writing for my own projects.

    I directly impacted more than $34M of revenue during FY22.

  • I increased Oracle’s chances of winning top priority deals worth one million ARR and up through impactful, consistent, and emotionally resonant communications. I wordsmithed strategies, set the emotional stage for sales teams by writing opening pitch stories, shaped all written content, and thrived in the grey area between creative writing and analytical thinking. I won business through a myriad of touchpoints, strategies, and skills—both inside and outside of my job description— all serving to elevate everything the team created.

  • As the first and only writer on Oracle’s Strategic Messaging and Experience team, I crafted stories and insights that humanized technology and sold more Oracle Cloud. I learned how to speak to the hearts and minds of a B2B audience. I contributed to closing over $25M worth of revenue in this role.

  • I spent my summer with the growth team at the Barkley Ad Agency in Kansas City. I translated Gen Z insights for a business audience and researched, ideated, and created blog campaigns to drive traffic to the Barkley website.

  • I got my first taste of creative life over a summer in Birmingham, AL. I pitched a campaign to Triumph Motorcycles that resulted in Triumph pursuing more conversations with Intermark.

  • Where I refined my ability to pitch, plan, and program for results.

  • Where I learned how to create with purpose.

  • Where I practiced writing with heart.

Where I’ve Studied

“Dang! They really get me.”

—your customer in six months

Let’s grab coffee.

Or tea.

Or whiskey. This is your rodeo, cowboy.